About us

Said in one line, WinMagic Toys is in the business of creating & spreading happiness, pride and oneness amongst kids and families!

Operationally WinMagic is a multi-brand Kids Merchandise marketing & distribution company. It makes available a veritable portfolio of world class brands of toys, games & kids merchandise at offline and online retail stores, from where consumers can choose to buy.

Below is the purpose & commitment of WinMagic for different groups of people!

Creating access to world class marketable products that bring happiness for kids & fulfilment for parents.

The ‘go to’ company that makes it easy for all the international brands desirous of entering India in the kids & games space!

A catalyst that ongoingly transforms the industry and promotes the cause of India at international platforms.

A company that delivers a veritable portfolio in its space, that touches consumers from birth to their full lifecycles.

For our customers we are a marketing-oriented company that always creates new and innovative categories at retail, provides significant product or price differentiation and drives strong communication campaigns to create consumer demand and affect shopper conversions at retail.

For employees, we are a company that empowers them to create the future they dream of, for themselves, their family, which makes them spring into action everyday.

Management Team

Mukesh Jagwani – MD & CEO

MJ is a perfectionist & an upcoming golf champ. Mind you Tiger Woods!
He just moves his wand and spells Imperio, which makes every target obey his commands ☺
With over 23 years of practice in Business Strategy, Turning around Start-ups, Marketing & Sales, Mukesh comes with a rich and splendid background working with iconic global corporates like Mattel, The Topps Company as well turning around start-ups. He is one of the most popular and loved Entrepreneurs within the industry.

Surabhi Mathur – Marketing Manager

Surabhi is a complete foodie, bring in a dessert and we can discuss anything.
At WinMagic Toys, she spells out, Specialis Revelio and all our toys reveal their magical properties
A Management and Advertising graduate, with over 15 years of experience in Media, Advertising agencies including Euro RSCG, Times of India and Indian Express, Surabhi has also worked extensively on Packaging Design & Strategy for some most loved brands of the world.

Heena Natu – National Sales Manager, Key Accounts & Exports

Heena is an as-calm-as-it-gets professional and the go-to person for her colleagues.
At WinMagic Toys, Heena whispers Legilimens and lets your younger ones re-live their memories & moments through our toys
Heena comes with over 15 years of experience in Key Account Sales & Strategic Account planning. Has previously worked with companies like NIIT, Pepe Jeans & Mattel Toys

Shailesh Kumar – National Sales Manager, General Trade & Regional MT

Our very own in-house smiling buddha.
At WinMagic Toys, SK uses his best spell Rictusempra and captures all his teams and retailers’ hearts.
With a Management degree, Shailesh has a rich experience of over 23 years in Sales and Distribution Management with companies like Funskool & Nuby.

Sandeep Nirban – Finance Manager

A Charted Accountant by profession, he doesn’t just manage finances at office but also the ones of his colleagues.
At WinMagic Toys, he Flicks his wand with a spell Scourgify and tadaaaaa, our accounts get tallied by the end of the year.
Sandeep has an experience of over 8 years, with industry leaders like Reliance & Cipla.