About us

Casting the happiness spell, one toy at a time!

Said in one line, WinMagic Toys is in the business of creating & spreading happiness, pride and oneness amongst kids and families!

Operationally WinMagic is a multi-brand Kids Merchandise marketing & distribution company. It makes available a veritable portfolio of world class brands of toys, games & kids merchandise at offline and online retail stores, from where consumers can choose to buy.

Below is the purpose & commitment of WinMagic for different groups of people!

Creating access to world class marketable products that bring happiness for kids & fulfilment for parents.

The ‘go to’ company that makes it easy for all the international brands desirous of entering India in the kids & games space!

A catalyst that ongoingly transforms the industry and promotes the cause of India at international platforms.

A company that delivers a veritable portfolio in its space, that touches consumers from birth to their full lifecycles.

For our customers we are a marketing-oriented company that always creates new and innovative categories at retail, provides significant product or price differentiation and drives strong communication campaigns to create consumer demand and affect shopper conversions at retail.

For employees, we are a company that empowers them to create the future they dream of, for themselves, their family, which makes them spring into action everyday.